Social media
Convinio Foods GmbH.
Content for the ćevapčići brand MAGLIĆ, 1.5M views in the first month.
- Video production
- Social media content
- Influencer outreach
views in the first month on two new accounts (Instagram + TikTok)
Achieved organically, without paid ads. Numbers from the client's insights.
The brief
MAGLIĆ is the new ćevapčići product from Convinio Foods GmbH, launched at Kaufland and now also sold at REWE, Globus and other retailers. For the launch, Convinio was looking for a team to build social media from scratch: accounts, branding, video ideas, content and influencer partnerships.
Build
We run the project together with a partner agency. Our part is the videography, from equipment and shooting through editing to handing over the footage, plus video ideas and support with influencer outreach. The partner agency schedules and posts the content, writes the captions and handles community management. Since the launch in spring 2026 we have been working with MAGLIĆ continuously, including at events during barbecue season. The result on two new accounts: 1.5M views in the very first month.